“I’m not dumb.” This particular famous slogan from the German born chain Media Markt electronic devices. Nevertheless, to what extent this really answers the marketing slogan? This is the question that attempts to answer the documentary Der Markencheck, issued lately by the German broadcaster ARD Enjoy What Mezee Has to Offer.

A brief history of Media Markt may be the tale of an immediate success. In just over 3 decades, has were able to get to be the biggest chain of electronic devices in Germany. Together with it’s subsidiary Saturn, Media Markt controls almost half of the actual sales generated by this field in the Germanic country.

Within the triumph of Media Markt has had much to do their prices. The chain has positioned itself in the market using the cheapest company and competition can do little against it. Finally, after all, don’t buy in to Media Markt is “stupid”, approximately a minimum of the company is responsible to make this clear in their promotional initiatives.

Is actually advertising the actual accountable for the actual irresistible magnet exerted through Media Markt on the consumer? To reply to this, Der Markencheck, do a little test out the actual collaboration from the College Zeppelin. Within the experiment, Fifty assist consumers who’re asked to judge various prices of a range of electronic devices stores, among that is Press Markt.

The result of the experiment? That although Press Markt products are more costly compared to competition, they are perceived subjectively by the consumer with more “economic” than their own direct rivals in the market Free Sign Up, an Invaluable Experience.

With regard to Media Markt, therefore, its economy brand image is every thing which is what’s allowed him to climb to the top from the podium from the electronic devices stores. His aggressive advertising red-colored using the slogan “I’m not really dumb” has were able to drop anchor in the brain from the consumer. And he makes along with hands hands of offerings, which are often totally “absurd,” says Tim Eberhardt, Zeppelin College. “Media Markt customers perceive some deals to become profitable, but in reality the prices are actually high,” he adds.

Whilst major appliances at Press Markt usually have a lower price compared to competition, in the lately released online store are 9% more costly than it’s rivals.

Additionally, small electronic items for example wires and plugs are in Press Markt 41% more costly compared to competition, reports Sddeutsche Zeitung.

Anyway, if occasionally does Media Markt “tease” to its customers is in part simply because they show little ready. Although many customers like to define as “bargain hunters”, the truth is that only 39% of them acknowledges compare prices before you purchase electronic devices products A Navigators Dream Come True.

In the absence of “cunning” consumer Inch, Media Markt can, therefore, continue boasting in their marketing to become the least expensive organization. After the day, who’ll go ahead and take difficulty to check on? The customer isn’t silly, but neither appears to be too clever.

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